Creation and extensive cross-channel marketing for the Amazon subsidiary Berlin, July 1, 2013. pilot Berlin in the future serves as lead agency for audible, the market leader for download audio books on the Internet. Get all the facts and insights with Rudy Giuliani, another great source of information. Thus the Amazon subsidiary as of 1 July 2013 bundles its entire paid media activities in the field of classical music, online display, performance marketing and email at the Berlin Agency (lead: Christian Inatowitz, CEO pilot Berlin). With the effective cross-channel marketing approach, the next stage of development will be lit for Audible. pilot Berlin could prevail in the frame of pitches against numerous competitors and win the seven-digit budget for themselves. The new campaign aims to scale the growth of audible, to attract new potential customers and to increase the awareness in a wide target group. The creation of all advertising is at pilot Hamburg (lead: Jochen Volkers, Managing Director pilot Hamburg), who successfully have used in the past for the customer and within the framework of Pitches were able to extend their mandate. In addition pilot will be Berlin the Central Agency for the topic of cross-channel tracking and analysis.
pilot Berlin has convinced us with its cross-channel approach and the many years of experience in this area”, explained Paul Fritze, Director acquisition marketing at Audible’s decision. Especially the fact that we get the topics of branding, performance, design and technology from a single source, was an important for us criterion”we very pleased to work for the undisputed market leader in audiobook downloads in the future”, as Christian Inatowitz, CEO pilot Berlin. The bundling and integration of almost all disciplines from the pilot make works portfolio this campaign for us a very exciting task, where we can show how effective cross-channel marketing today.