The increase of 10 percent compared to the previous year shows the great potential of the new market. Also the mobile phone users were examined in this study: 3.9 million of them watched part one Three-month average viewing television or video on your mobile device. That 47 percent of mobile-video showers were under 25 years old, illustrates the innovative targeting. To be accessed at any time via the Web or the mobile Web information and entertainment now is part of everyday life. Innovations such as pre roll ads (switched off an online retrievable video commercials) as well as users of current studies and experience reports will be their effect on WebTV on August 18, 2009 in Cologne by various speakers discussed and presented. Panel: Communities are becoming increasingly popular in the world of the media, communities, inter alia by reputable media houses and serve not only last as a supplement and promotion to the already existing media and products. The impact of social media on the brand’s presence was discussed, for example, in a ten investigation of the Agency works.
In the long term the subjects of active users of branded communities compared to the control group bought a significantly higher amount of advertised products. How can you increase the advertising effectiveness of these platforms yet? What should you be aware of? “” Panel: digital natives “as conquer the world digital natives” is the generation born in the environment of modern digital media or raised University by the professors Palfrey, Harvard, as well as Gasser known St. Gallen University. Digital entertainment is everywhere. What nursery is no Xbox, PlayStation or a Nintendo Wii console? But even the digital book come on the market this year speaks to not only the young generation. 2.2 million Germans want to buy a digital book this year according to a survey by Forsa on behalf of BITKOM. Prospects, trends and facts in regard to digital entertainment is presented in Cologne on August 18.
The GFM consumer content is as usual the focus put on latest trend analysis as well as research reports and space offering the participants for exciting debates. For those interested there also have the option on the next day a tour of the games com”to take part, to enrich the knowledge gained at the Congress with additional information from the gaming scene. The selection of the appropriate posts is currently not yet completed. For all those that want to make a contribution to one of the featured topics, there is the possibility to submit a call for papers under until the end of April. Program content can be obtained under gfmspecial/indexsp.html. More information: 11% communication, contact: Angelique Szameitat, Tel: + 49 (0) 8122 955 625, fax: + 49 (0) 8122 955 627, E-mail:. Over the 11 percent communication has 11 percent – communication with headquarters in Erding as neutral communication platform between brand and media world and established the eGame – and mobile entertainment market. She advises and provides detailed and comprehensive information about this market companies. In addition the organisation of events in these subject areas. A further competence of 11 Percent is the PR area. (www.gfm-world.de,,)