Globalization is a fact, where all countries are involved in various ways that significantly affect the cultural, economic, political, social, education, technology. It is therefore an issue that can not be avoided, should be taken into account by management in order to assure the company under his charge, a share deal, taking into account the opportunities that are presented, threats, weaknesses and strengths . Consider that in the last quarter of the twentieth century and early twenty-first, there have been three revolutions. These revolutions occurred in transportation, communications, and finance. Globalization is the result of these revolutions. Globalization can be understood from two perspectives: 1 .- At the macro level, can be defined as the result of a historical process that promotes change towards a market economy model in which there are no barriers to international trade and has place social cohesion.
2 .- At the micro level is the result of growth in the use of flexible forms of production tend an international application rather than national. It is known that there was a first wave of globalization since the late 1800s until the First World War. The second wave of globalization is that we are living. Begins after breaks or collapses the Berlin Wall era ending the so-called Cold War. Now the world is not at odds for ideological reasons, not military, confrontation is the conquest of markets and the conquest of knowledge within a global or planetary vision is facilitated by the revolution in information and communications.