XXL newspaper published in Edition 1.1 million. For the first time, this printing process is practiced worldwide. The Solarworld shows size. The Solarworld promotes their product in a unique poster printing. And this man an idea gets, how big is a solar module, delivered the XXL newspapers ranging in size from 101 x 168 cm. This is the actual size of a module. 100 good reasons are at the same time”included, why Solarworld = quality means. Solarworld presents the flow of the production process, the most important technical product data and properties to the reader.

So, the customer with the product and its advantages will be familiar. The proximity to the customer and the sufficient factual information offer as the starting point, to underpin confidence in the brand of Solarworld. Solarworld relies on memory strong advertising in its promotional activities. As this can be successfully to market, the campaigns have proved already with Lukas Podolski and Larry Hagman, with which the German solar technology company Solarworld AG achieved a brand reputation value of 51 percent and it is located at the top of the solar companies. The current XXL newspaper, creative concept is supervised by the Agency Bonn, was implemented in cooperation with the printing house Himmer. To realize the pressure, the pressure was on the world’s first turning machine format class 8 in two-sided full poster printing. So that the format could be folded also shipping fair, the XXL folding machine for the arc length 168 cm format had to be rebuilt once. Then a 64-seitiger folded sheet in XXL format was rolled for the first time. For Colette Ruckert Hennen, Board staff and brand of Solarworld AG, the mailing with a circulation of 1.1 million copies is trend-setting: “we meet the solar module with life. Now you can imagine, what does a module and we offer all the customer information at the same time. This has not been so far in this form.”