Look at the stars, but do not forget to light the fire in the home. German Proverb The current management must take into account in its role to the current scenarios, all those changes, transformations, challenges companies face, for it must assess the scope, impact caused by the current features. Our interest Venezuelan firms can not avoid this reality if you really want to achieve an operation that will ensure market participation conquered or to conquer. The emerging global trends, coupled with the economic globalization of countries have defined a new approach on how companies are acting in the first nine years of this century XXI. FEATURES A way to get to know the significance, representing, associated, are presented below these characteristics: Technology as a catalyst for change within organizations: The perceived technologies play a key role for businesses. You can imagine the magnitude of change that means that up to our daily experience an impressive technological change. Elements such as robotics, computer intelligence, space travel and biotechnology, are themes of daily flows, and that companies will have to adapt their processes to compete at a level equal to or higher than other companies. Of course, as discussed, all this power will come from research centers in industrialized countries as the United States, Japan and Western Europe, thus strengthening its technological leadership. Countries like Venezuela and many with this type of economy, development should make great efforts to adapt to these new technological trends, and despite this, take several years to implement them in domestic industries, especially when Venezuela Unfortunately their business does not technology has developed, it is simply dependent on imports of advanced countries in this field. efs.