New Media Campaign

New York, NY March 2010 launches media campaign with video clips by Greg Foley for the Soho Grand and Tribeca Grand, New York hotels. Grand Hotels NYC, the company behind the hotel Soho Grand and Tribeca Grand in Manhattan, published a series of Web-only promotional videos. In regard to the growing power and influence of the Internet through the social networks web-based ads on the sides of the Soho Grand and Tribeca Grand on Facebook and Twitter luxury hotels are set, also on its well-known Internet site GrandlifeNYC.com. The movie idea of Grand Hotels NYC carried out by Greg Foley, the Creative Director of Visionaire, consulting creative & Design Director of VMAN and V magazine, which has been working since 2004 as a creative consultant for Grand Hotels NYC. Content, the film combines fashion, cinema and the lifestyle of downtown – so everything the Soho Grand and Tribeca Grand Hotels are available. The multimedia project goes far beyond an ad campaign\”, Foley said, there is even a piece of lifestyle\”. It is envisaged that the Hotels also image snippets from the film material used for its upcoming print campaign.

Inspired by Warhol’s famous silkscreen portraits, filmed Foley only black and white, and only added more colors in the post-production phase. The camera follows two people through the popular downtown Manhattan, where she captures the unique architecture and the cosy pavement in the area. Foley captures the energy from two different districts in just 60 seconds and this is no coincidence, because it becomes clear that the venue here is the actual main character. It is a little love letter to the District of SoHo and TriBeCa. We wanted to rediscover them through the eyes of two tourists and their friends ‘ \”.\” The two walkers there is a modern Muse, Doo RI and a trench coat from Burberry dressed, and a smart authors in the narrowly tailored Hugo Boss suit, which filmed the surroundings with a venerable Bolex camera.