If the last time you sent a newsletter got a great index of openings, what you think? We will send more! For email marketing, more is not better. Statistics tell us that more shipments more people gives low or considered as spam. Find the frequency optimal passes through listening and respect the needs of your subscribers. Here we will try to find the magic equation of frequency. 1 – Who controls the frequency? Many newsletters sending may lead to the Subscriber to fatigue and this negatively affect the company’s results. Various surveys tell us that for users the preferred frequency is every week or every fortnight. Currently many users use spam filters to the emails that are sent to them constantly, do you still think you’re your which dictates the frequency? 2. Danny Meyer: the source for more info.
Choose your own frequency the frequency equation not trafficking only when you need to make a shipment, must be taken into account when the Subscribers want to receive your news. How to handle it will tell you whether your campaigns are successful or not. The following factors may help to determine your shipping rate: Feedback: do you know the reason for the subscribers that are given low? Can they tell you too many emails that you send to them, or that you send irrelevant messages market conditions: If you have a small shop, you use catalog, surely will realize more shipments in the outstanding seasons of the year. So a very low frequency may also be negative for business, as it is one of very high. Preferences: You should choose the frequency to your subscribers.
If the content is interesting you can increase the frequency of shipping. Here, the use of a tool for sending newsletters can be of great help to send to different time frequencies to different Subscribers. 3 It respects your subscribers options if one comes just the day after the sending of a newsletter very interesting opportunity that you believe you might to subscribers much, respects the frequency your subscribers chose to receive the newsletter. A solution is to more segmenting your list of distribution, giving as an option on the registration form to the newsletter the possibility of transmission of relevant bulletins. If the article has interested you and you think you can do more to communicate online with your customers.